By: Rafael Balconi

At the recent RGM (Revenue Growth Management) event held by Everymind in collaboration with Salesforce, focused on the consumer goods industry, crucial strategies for boosting sales force performance through innovation were highlighted:

  1. Commercial Plan Management: use of the Salesforce platform to manage relationships in a comprehensive way, including complete account planning, promotion recommendations, a real-time view of the use of funds, automated analyses to ascertain the plan’s performance.
  2. Adoption of TPM (Trade Promotion Management): implementation of scalable TPM to manage funds throughout the promotional cycle, with an emphasis on analytical reports, promotion execution, strategic planning, fund management and account planning.
  3. Collaboration for Efficient Execution: integrating the Trade Marketing, Sales, Finance and Promoters teams to optimize execution at the point of sale, aligning promotional calendars with commercial strategies, guaranteeing proof of performance and managing trade funds effectively.

Everymind’s team of experts focuses on making our brand the best partner for its customers when the task is to change at the right speed, using data and all the intelligence and advanced technologies.

The event provided unmissable insights for an industry that is experiencing total reinvention, setting new performance frontiers and betting on the Salesforce ecosystem to boost growth.

In the audience, clients, partners and journalists attended a presentation led by me, Pedro Freire, Fabricio Guimarães, Marcelo Toledo and Alexandre Spina. At the end, the event was invaded by a conversation circle that brought even more power to creativity. From then on, it was the guests who gave the speeches, exchanged information and shared their experiences.

On our side, we remain dedicated to helping customers reinvent themselves with Salesforce solutions and the best implementation. To the team leaders, professional opinion makers and other executives who were unable to hear the experts from Everymind and Salesforce talk about trends during this event: get in touch with our team at everymind.uol, and let’s talk a little more about your challenges, your visions, your plans and your doubts.

Join Everymind and Salesforce on the continuous journey of innovation and sustainable growth in the Consumer Goods sector!