Industry
Media
How does Everymind operate in the Media segment?
Structuring a media business is entirely about how the audience can engage with the content made available, whether it’s digital or offline. To do this, you need to have a consolidated process that allows you to see all the points of the business. By adopting Salesforce clouds together with Everymind, we achieved results such as a 28% increase in sales, control of publications and programming grids, 100% efficiency in subscription management and a personalized omnichannel journey.
Media Cloud
Salesforce has the Media Cloud, which is an accelerator for the quick and precise implementation of the entire journey, with parameterizations that create all the control of the media plan, sales and customized projects according to the needs of each company.
Personalized Omnichannel
With the differentiation of possible channels for transmitting content, such as digital channels, social media, TV, radio, newspapers, managing all these users has become more complex, and processes need to be updated. With Media Cloud’s Personalized Omnichannel Journey it is possible to centralize this information and be ever closer to the customer by being proactive and provocative with their needs.